Brokerages and individual agents alike need to understand the market and adapt their strategies to showcase creativity, become memorable and lead with empathy.ĭemonstrating you have a keen understanding of the whole client journey - from staging and listing to settling into a brand-new home - will give you a competitive advantage. For real estate professionals, the changing landscape is a call to action. People’s choices in homes and locations are evolving, and they’re relying more on digital tools to find their perfect place. Zillow’s 2023 Consumer Housing Trends Report finds that first-time buyers now make up 50% of all home buyers, up from 45% last year and a meaningful jump from 37% in 2021. New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. When you buy through our links, we may earn a commission. Vetted by HousingWire | Our editors independently review the products we recommend.

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